Men will try to sweet-talk their partners so that they can watch the football, a new survey has found.
The results, gathered by Currys and PC World, found that 33% of men will try and 'butter up' their partners in order to ensure that they don't miss the big match.
With the World Cup in Brazil just a few weeks away, bosses should also be aware as 30% of men asked said they would consider lying to their boss to get out of work early to see the football.
Jo Hemmings, a behavioural psychologist & relationship coach, said: "This sweet talking or buttering up of their partner, by men, to watch the footy is known as ingratiation behaviour. Often done with good humour, it tends to consist of an attempt to become more endearing or likeable to their partner - and so achieve their goal more easily."
The survey also found that it's not just men who benefit from the situation, with 18% of women surveyed saying that they took the chance to enjoy some 'me time', and more than 1 in 10 said they were going to use the extra football on TV during the World Cup as an excuse to take up a new hobby.
Watching the game is also used as an excuse to upgrade existing technology around the home, with 15% saying that the upcoming tournament in Brazil is the reason they are justifying upgrading their TV.
"Wanting to watch more footy than normal is known as protective ingratiation, currying favour to ensure that it happens as easily as possible, while wanting to buy a new TV, or other device, to watch it on is known as acquisitive ingratiation, hoping to persuade someone that the purchase is justified for broader reasons", said Ms Hemmings.
"Of course recognising your partner's likely reactions helps in deciding in which order you make your move."
Technology is expected to feature heavily during this summer's World Cup, with goal-line technology in place for the first time.
During the opening ceremony, a volunteer suffering from paralysis will 'walk' for the first time thanks to an exoskeleton that is controlled by the mind. The volunteer - who is yet to be chosen - will walk across the pitch and kick a ball into the goal to mark the official opening of the tournament, as well as a new benchmark in neuroscience, according to medical experts.