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£533K for Persuaders! Aston Martin
12:30am Sunday 18th May 2014 in © Press Association 2014
Roger Moore's signature Aston Martin from hit 1970s action adventure show The Persuaders! has been sold at auction for a world record £533,000.
The 1970 Bahama Yellow DBS, which Moore's playboy character Lord Brett Sinclair drove on his adventures around Europe, was snapped up at Bonhams annual auction at the Aston Martin Works.
Specially modified for its role in the series, the sports car was very much the star of the afternoon in Newport Pagnell, Buckinghamshire, and set a world record for a DBS sold at auction, according to Bonhams.
Fans remember the flash motor as the third star of the show after Moore and American co-star Tony Curtis, as it featured in almost all of the 24 episidoes of The Persuaders! with its BS 1 number plate for Brett Sinclair.
Despite its six-cylinder engine, it was done up to resemble the latest DBS V8 model in all visual aspects, such as wheels, hubs, and badging.
And to add even more to the model's glamour, Moore and Curtis - who drove a red Ferrari Dino in his role as diamond in the rough Danny Wilde - both autographed the inside of the car's boot lid, in 2003 and 2008 respectively.
The Persuaders! ran from September 1971 to February 1972 and in its day was the most expensive television show ever made.
Moore and Curtis were rumoured to have had little chemistry, with actress Joan Collins describing in her autobiography the tense relationship she had witnessed between them as a guest star on the show.
The now 86-year-old south London-born actor, who had previously found television success with The Saint, moved on to the role of James Bond with Live and Let Die.
After The Persuaders! finished filming, the DBS was returned to the Aston Marks for servicing and then sold to its first private owner in 1971.
Since then it has had five owners but has only ever previously changed hands through private sale and without advertising.
In 2013 it was one of only 49 cars worldwide - and just one of five Aston Martins - to be invited to participate at the prestigious Concorso d'Eleganza Villa d'Este competition for classic and vintage cars at Lake Como, Italy.
It was also displayed at several Aston Martin Centenary events last year.
The 15th annual Bonhams auction of Astin Martins sales total reached £8.7 million, down on last year's record total of £10 million.
An extremely rare DB6 Mark 2 Volante - one of just 21 examples built by the British brand - was the top lot, selling for £757,500.
Paul Spires, general sales manager at Aston Martin Works, said: "The Bonhams auction weekend has once again more than lived up to expectations.
"The uniquely sociable 'garden party' atmosphere certainly seems to have helped some of the 2,500 or so people who joined us here at Newport Pagnell take the plunge.
"With many exceptional sports cars sold, and bids coming in from right around the world, it's clear that Bonhams' Aston Martin Sale is, more than ever, a key fixture of the classic car world."