A COMPANY which makes dreams come true on a daily basis has well and truly got into the festive spirit.

To celebrate its fourth anniversary, Pop Up Princesses and Productions, is running its own version of the 12 Days of Christmas. Every other day through December deserving causes from nurseries to old people’s home can look forward to a visit from one or more of the company’s characters.

Former Westholme School pupil Amy Toole, who studied theatre and performance at Leeds University, set up her own company after working on cruise ships.

“I was asked if I would be a princess at a children’s birthday party,” she said. “And everything developed from there really.”

From humble beginnings, Amy found that every weekend she was in demand for children’s parties and events and started to recruit other ‘princesses’.

“I think the entrepreneurial spirit runs in the family. My parents have run their own business - M and J Textiles - in Blackburn for over 30 years,” she said.

Now Pop Up Princesses and Productions has over 40 performers on its books and this year will have taken part in over 750 events. It has also branched out into the entertainment field providing artists for major corporate events and shows.

Last week, Amy provided a range of characters for the Christmas Parade at the Trafford Centre.

“I think people underestimate how busy we are,” said Amy. “It has really taken off. But I didn’t want people to think we were getting so big we’d forgotten our roots which is why we’re running the 12 Days of Christmas campaign.”

The company’s Facebook site - Pop Up Princesses and Productions - will reveal a special prize giving people 24 hours to vote . Whoever gets the most votes in that time will receive the prize whether that be a primary school, a child who has coped with adversity or a deserving family.

This summer Amy moved the business to new premises in Chorley which allow her to store the costumes and provide a rehearsal space for her performers.

She also took on Laura White as associate director and has a full creative team working with her.

“Things are going really well and we are already looking ahead to expanding further in 2018 but for the moment we just want to spread a little Christmas spirit,” said Amy.