YOUNGSTERS across East Lancashire are set to learn about the dangers of binge drinking and the potential violence it causes after a charity launched a new education pack.

Every Action Has Consequences, which was founded by the family of a man killed in a one-punch attack in Blackburn town centre, launched new material for educating primary school children yesterday.

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The charity released an animated version of the tragic story of Adam Rogers, 24, who was killed trying to break up a fight in Blackburn town centre in 2009.

The launch took place at the Dunkenhalgh Hotel in Clayton-le-Moors and guests included Lancashire Police’s deputy chief constable Andy Rhodes, Blackburn MP Kate Hollern and the charity’s patron, Burnley-born former England women’s goalkeeper Rachel Brown.

Adam’s dad Dave said: “It’s very satisfying that we have so much support from all across the region.

“It’s great that so many people said that they would come and give us support in launching this new education pack.

“We have been given so much support, both morally and financially, by the police and it’s fantastic that they are continuing to back us in our aim.

“The information is to be distributed as wide as we can and as soon as we can.

“We are also hoping to hold three training sessions in the New Year for teachers who want to use the pack.”

Adam’s mum, Pat, said that previously-released material aimed at secondary school children had already helped to turn children’s lives around.

Mrs Rogers added that the new material had been put together on the back of requests from primary school teachers.

The pack contains an animated version of Adam’s story and an animated story entitled Jack and the Detective, which addresses the triggers of anger and how to deal with them.

There was also a question and answer session with children from Lancashire schools who talked to experts about the impact of alcohol and binge drinking.

Mrs Rogers said the charity, which sends out the education packs free, offers free training courses for teachers and gives talks at schools, was going from strength to strength.

A spokesman for the charity said: “We have commissioned a short animated film to help children understand why they may get angry and how to control their behaviour without hurting anyone.

“The film is an exceptional piece of work and we know that schools will find it very useful.”