Sometimes #nofilter doesn’t really mean ‘no filter’.

Instagram is simply brimming with “I woke up like this” images that have been through vigorous retouching.

And US supermodel Tyra Banks wants to prove that not everyone (and that includes supermodels) wakes up in the morning looking flawlessly airbrushed by posting this bare-faced selfie.

Along with her photo comes a powerful message about body image.

“You know how people say #nofilter but you know there’s a freakin’ filter on their pic?” she wrote in her caption.

“Or maybe there’s a smidge of retouching going on but they’re lying and saying it’s all raw & real?

“Well, this morn, I decided to give you a taste of the really real me.

Tyra Banks
Tyra looking her glam self at Daytime Emmy Awards (Chris Pizzello/Invision/AP)

“I wanted to smooth out my dark circles so badly!!! But I was like, ‘Naw, Ty. Show ‘em the REAL you’.

“So…here I am. Raw. And there YOU are…looking at me, studying this picture. Maybe you’re thinking, ‘Whoa, she looks ROUGH’.

“And if you are, great! You deserve to see the REAL me. The REALLY real me. #RawAndReal”

The 41-year-old talk show host then posted another selfie, this time with dramatic make-up on, just to show the contrast between her two selves.

“Yesterday, I woke up and felt like showing you the me you deserved to see,” she wrote.

“Today, I want to continue to keep it real. Why? Because we ALL know I don’t walk around looking like the bare-faced photo I posted yesterday.

“Almost everyday, I rock mascara, blush up my cheeks and throw concealer on those damn dark circles under my eyes I was so tempted to touch up on my raw pic yesterday.

Tyra Banks
We are used to seeing Tyra with heavy make-up (Richard Shotwell/Invision/AP)

“The painted face you’re looking at right now…THIS is REALLY me, too. Is it raw? Heck no! Is it real? The jury’s out on that, but I say, “Yeah.” I know what you’re thinking. “What???!!!”

“It’s real because I’m keepin’ it REAL by admitting I need to put stuff on my face to look like a supermodel. (Add a lil’ retouching and Wham, the final look is complete!)

“Yeah, I wished I woke up looking flawless, but that just ain’t me. Not at all. And I’m not ashamed to admit it. None of us should be. #RougeAndReal”

And thanks to Tyra’s honest and inspirational message, people have been posting #RawAndReal selfies on social media.

“Thank you for posting your pic @tyrabanks,” one user wrote on Instagram. “When we compare our average selves to the fully-done celebrity, we often feel like we come up short.

“In your pic, I felt like you were letting your ‘inner-nerd’ embrace the rest of us, and if you only touched one other woman or girl the way you touched me, you are an angel. #Love #respect #rawbeauty”

We applaud Tyra for resisting the temptation to retouch her pic.