Pop star Jason Derulo has found a novel new use for Tinder – promoting his music.
The Talk Dirty star posted the sexy new music video for his track Want To Want Me on the dating app and is urging fans to “swipe right” to like it.
Jason said in a statement: “I wanted to find a new unique way to launch my video. I know my fans are tapped into social networking so what better way to launch my video for Want To Want Me than through one of the fastest rising social networking apps, Tinder.
#WantToWantMeVideo is out now!! Watch it exclusively on @Tinder pic.twitter.com/yki1nm7juT
— Jason Derulo (@jasonderulo) March 23, 2015
“I see this app as the wave of the future. I know my fans will swipe right.”
The racy four minute video opens with Jason lying naked on a bed, covered in a scarlet sheet.
His female counterpart is lying in her bed in sexy lingerie, and after Jason sings that it is “too hard too sleep” he hails a cab to race across town so he can join her in her bed for a passionate clinch.
Jason, 25, is single since splitting with his girlfriend of three years Jordin Sparks, 25, in September.
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