Louis Tomlinson has hit back at claims from Rita Ora that The Voice is a better show than The X Factor.

Rita has joined the BBC One singing contest this series as a judge, but angered X Factor alumni and One Direction singer Louis with her comments that The Voice was more entertaining and held more talent.

Earlier in the week, Rita had said of The Voice compared to The X Factor: “We’re definitely more entertaining as individuals. And the singers are better. And to answer bluntly, it’s about music. It’s a good show, a great formula, and there’s no illusions.

Rita Ora
(Ian West/PA)

“I don’t know how X Factor works, I was only there as a guest judge for a day. But I watched The Voice a lot, I respected how it came across on TV and I love the freedom we get as coaches to do what we want.”