Longridge cheesemaker Singleton's in Longridge, is rebranding its range under one umbrella brand to emphasise its fourth-generation heritage.
All its varieties, which comprise about 30 cheeses, will carry the overarching brand name Grandma Singleton's as well as an image of her.
Packs will carry the strap 'Made Grandma's Way'. Previously, the cheeses bore individual brand names, with only one Grandma Singleton's Strong Lancashire bearing the branding.
"People identify 'Grandma Singleton's' much better than with Singleton's," said sales manager John Carr.
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