The square brackets and lack of capital letters are a bit of an affection but the noticeably odd name has helped to propel this wine from the Murray River region into one of Australia's biggest export brands.
US and UK drinkers have lapped up examples like this creamy fruit salad of a white at a ridiculously low price.
But the makers could easy up on corny Oz cliches on the label like "throw a shrimp on the barbie."
yellow tail Verdelho, £5.49, Morrisons.
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